Lesley Salchert – Advertising, Branding, Marketing

  • Equivalent Joint Honours Degree in Law and Applied Linguistics with German, English, Russian, Universities of Heidelberg and Mainz, Germany
  • Postgraduate modules in Technology Management, Open University, UK
  • Bilingual in English and German, fluent French, Spanish and Russian,
  • Development of advertising and marketing material for pan-European campaigns, including projects in CI and branding
  • Editor/Translator of technical and legal texts and multi-lingual corporate websites in UK, Germany and Spain, including clients such as Alsthom, Lufthansa, Repsol, Vodafone, Telefónica, Inberdrola, Indra, Renfe/SNCF, Siemens Energy and Transport, Balcke-Dürr
  • Topics included:
    • New products for satellite/cable TV
    • Services and models for mobile telephony
    • New service centre with all back office functions for satellite providers
    • Environmental studies for nuclear power plants
    • Geological studies for a wind farm
    • Construction documentation specifically for pipes and tubing as well as cabling for 2 large construction projects
    • Corporate website and transportation (rail) projects
    • Advertising and marketing campaigns
  • Private banker, Citibank UK, Telebanking Centre, Barcelona, Spain
    • Liaising with private banking customers for their daily banking needs
    • Sales, new investment products
  • Marketing consultant for West Midlands Region, UK
    • Secured large investment commitments primarily in the automotive and engineering industries in the West Midlands
    • Responsible for presentations to foreign companies interested in the UK market.
    • Identified potential clients and organized briefings and seminars
  • Commercial Officer, British Consulate General, Frankfurt, Germany
    • Reported on the sectors telecommunications, telecommunications, railway industry, IT industry and investment goods for the UK’s Ministry of Trade and Industry
  • Founder & CEO of translation/editing bureau Übersetzer-Team in Frankfurt, Germany
    • Clients included German Federal Railways (Deutsche Bahn), Du Pont de Nemours, Degussa, Olivetti, Deutsche Leasing
  • Technical translator at the Institute of Applied Geodesy in Frankfurt, Germany.
    • Translated and interpreted German, English, French in the field of applied geodesy: photogrammetry, satellite ranging, cartography
  • English language representative in the Terminology Working Group at the International Association of Cartography in Zurich
  • Part-time lecturer for German-English translations at the FAS Institute of the University of Mainz, Germany
  • Part-time lecturer for English at the University of Karlsruhe, Germany